Full Speed Ahead

The Student Business Accelerator Fund provides funding and mentorship to Washburn students turning their business ideas into real ventures – from early-stage concepts to fully-launched startups. It is a program built on momentum, so the design needed to match.

The concept centers on a magnifying glass held against a blurred city skyline at night, bringing a single phrase into sharp focus: focus on moving your business forward. The warm tones of the hand and the cool blue cityscape create a sense of motion and urgency, like the city itself is waiting to be discovered.

I later took the still design into an AI animation tool and brought it to life as a short video for social media – a different medium, the same energy.